In a statement released today 6th Oct. 2014 Nollywood Actress Clarion Chukwurah called out award event organizers, asking
regulatory bodies to check the proliferation of these award events. See
the statement below...
The time has come for the Professional Guilds of Nollywood to take a
unified and decisive action to stop the proliferation of Award Events
that exploit the industry and do not add value to the
Practitioner/Recipient.
From Nigeria to the United Kingdom, to the United States of America,
Nollywood Wannabes and Smart-ass business men have jumped on the band
wagon train of exploiting inaction of the Guilds and the ignorant crave
for publicity of Practitioners to exploit Nollywood for the quick buck
forming a different Cabal of Piracy. continue...
Thirty years ago when I won the Best Actress Award at the All African
Films Festival In Burkina Faso, it came with a Certificate and $500.
Nomination for the Golden Globe or the Oscar comes with a certain amount
of money, transforms you to an A-list Actor and jerk up your fees,
adding value to your career and your professional worth.
With Nollywood, the award organizers walk away with the money while
the Nominees and Awardees return home with worthless plaques that make
no difference to the Executive Producers. It is instructive to note that
without the Practitioners, there is no Show yet every arm of the event,
from the Venue, to the Technicians, to the Event Managers and Broadcast
Networks et-al, are paid but the established Brands who are invited as
Nominees to walk the Red Carpet to endorse their own brands that is
still in the making and other upcoming Nominees, who are the Show are
simply used and paraded for free.
This despite the fact that Sponsorship, Organizer owned channel of
advertisement and Sale of the Show is based on the Product. The
disregard for the value of the Product/Practitioner has deteriorated to
E-mail and Text Message Nomination notifications and Invitation, or
requirement to fly at personal expense to receive awards for which fans
pay to attend to see the STAR with no remuneration to the Nominee and in
some cases, the same Award is sold for $10 in a New York store.
This blatant exploitation must STOP. The Guilds have to move into
action to streamline these Award Events down to those bodies who are
serious about promoting the growth of the Industry and adding meaningful
value to the career of practitioners. It has become necessary to
withhold Guilds’ endorsements for these Award Events until stipulated
requirements are met; such as obtaining a License from the Conference of
Nollywood Guilds for a fee, Proof of Prize for Award Nominees and
Winners, and a verifiable document of Agreement signed by the guild of
producers, and the association of marketers endorsing the Award as a
basis for increased value of the recipients.
Such a process will help structure the industry against easy
exploitation, promote focused growth and build industry collaboration
with bodies having serious intent to promote and add value to the
industry reducing the others to what they truly should be.. INDUSTRY
NIGHTS.. as this process will produce not more than two or three
recognized value adding Awards annually in NOLLYWOOD.
CLARION CHUKWURAH
6th October, 2014.
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Title :
Nollywood Actress Clarion Chukwura slams awards organizers in new press statement
Description : In a statement released today 6th Oct. 2014 Nollywood Actress Clarion Chukwurah called out award event organizers, asking regulatory bod...
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